Moving Mountains Unveils a New Range of Plant-Based Superfoods.
Dec 19, 2024Explore the latest updates from Moving Mountains Foods, including their rebranding, plant-based meatball and mince launches, free burger promotions, sustainability tips, and magazine features.
Moving Mountains Foods: Recent News and Product Launches.
This article summarizes recent news and product launches from Moving Mountains Foods, a British company specializing in plant-based meat alternatives. The information is compiled from several online sources.
Rebranding and Free Burger Giveaway
Moving Mountains Foods recently unveiled a radical rebrand to highlight its focus on taste, innovation, and quality. To celebrate, they gave away 1000 free burgers at a food truck event.
The rebranding included a new logo, packaging, and website, designed to improve shelf presence and communicate the brand's commitment to flavor. The company partnered with Pearlfisher, a global design agency, for the rebranding effort.
New Plant-Based Meatballs and Mince
Moving Mountains also launched a new range of plant-based meatballs and mince, made from natural ingredients to mimic the texture and taste of beef. These products are zero cholesterol, use 100% recyclable packaging, and are environmentally friendly. They are available at Waitrose.
Sunshine Hotline and Free Burger Promotion
Moving Mountains ran a "Sunshine Hotline" promotion in August 2023, giving away free plant-based burgers. Participants could call a hotline or visit a phone box in London to claim their free burgers. A nationwide campaign offered gift cards redeemable at Sainsbury's or Waitrose for the burgers.
Sustainable Santa Tips
During December 2022, Moving Mountains shared 12 days of sustainable Santa tips on Instagram, promoting eco-friendly Christmas practices and offering giveaways.
Vegan Life Magazine Feature
The Moving Mountains Asian Slaw Burger was featured as a cover recipe in the August 2022 issue of Vegan Life magazine.
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